Socio economics (also known as social economics) is the social science that studies how economic activity affects and is shaped by social processes. In general it analyzes how societies progress, stagnate, or regress because of their local or regional economy, or the global economy.
I am studying the social lives of teenagers in Banstead, Socio economics would be a good way to understand if Economics effects the social lives of teenagers.
HTTP://www.surreymirror.co.uk/Surrey-boasts-highest-employment-rate-South-East/story-28616665-detail/story.html
I have studied the region and noticed that Banstead has a population of 9,110 (noted in 2011) however the employment rate is £3,857 which is 69%.
Looking at these statistics you can see that below half of Banstead's population is employed, this means that over half the population is Unemployed. Teenagers that come from unemployed families do not have a lot of money to spend on activities, so they tend to spend their time away from home to enjoy social time. Due to spending a lot of time on the streets, teenagers will tend to do things they should not simply out of trying to get a good laugh out of it. These things consist of reckless behavior, alcohol and drugs. In this case, the economy does indeed effect the social life of teenagers because the poorer the family the more likely that their children will end up on the streets.
Geo demographics
In marketing , Geo demographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.
Geo demographic research was a key factor in my research due to looking at the location of teenagers (teenagers in Banstead) and how their interests effect the localized interests of Banstead. Studying Teenagers and their interests gives an overall picture of general interests in Banstead, this could be the interest that Banstead has in Cafe's due to their being a variety and people attending them day in day out.
Pyschographic
Psychographics is
the study of personality, values, opinions, attitudes, interests, and lifestyles.
Studying attitudes and opinions is key to research for my short film. I wanted to find out how people felt about the lack activities for teenagers and their attitude towards it.
This helped form a better understanding of my audiences opinions and whether or not my point of view matches theirs.
I realized that if my views matched their views then i could produce a documentary that the would feel strongly about.
Ethnographic
Ethnography, simply stated, is the study of people in their own environment through the use of methods such as participant observation and face-to-face interviewing. The goal of ethnographic research is to understand another way of life from the native point of view.
Ethnographic research is important in understanding how teenagers live in today's society. I need to understand that today's generation and the older generation are different. People nowadays live differently to people who lived in the old days. My target audience is the parents of Banstead, i understand that culturally parents have been brought up on different values such as lack of technology and different use of slang. To engage my audience i will need to observe teenagers in a language and a way that they will understand completely.
Age, gender, sexual orientation, occupation and education
I am aiming my documentary on people 25+ due to myself thinking that 25+ are more likely to have children growing up to be teenagers.
The Documentary is aimed at men and women however more the women side, this is because i believe the "Mothers" have massive influence on their children.
Occupation, i am aiming my film at people who do not necessarily have a good occupation because teenagers tend to cause more trouble from families that do not make a lot of money.
Media/ product preferences
Nationally, in the weekend of April the 10th, the most popular weekend programme is Britain's got talent. The second most popular was Eastenders. Naturally it would be quite hard to attract the nation to my documentary due to the competition of entertainment being so high.
http://www.barb.co.uk/
Statistically, it seems that my audience prefers watching entertainment programmes instead of documentaries.
Buying patterns
This is researching an audience based on an audience buying patterns. You can measure their buying patterns by researching there genre habits.
For example, for 16 - 24 year old people, 65% of them watch Netflix.
From this piece of information, i know understand that most teenagers of the slightly older generation watch Netflix. This means that i know that if my documentary was published via Netflix then the majority of teenagers may comes across it if i promote it the right way. Promoting in a way that they would notice it would be via social network.
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